👏 Marketing

PLG/Bottoms Up Marketing

Martin "Gonto" Gontovnikas

Module Description:
Martin Gontovnikas (aka "Gonto") was Auth0 from seed through to a $6.5 billion exit as SVP, Marketing and Growth. Gonto shares where product-led growth (PLG) vs. a top-down go-to-market (GTM) model makes sense.

Duration:
44 minutes
Startup Stage:
Pre-seed, Seed, Series A
Upload Date:
7/18/2023